For TV shows.. Films are filmed like that to get the most out of the shot as possible. The director takes into account the entire frame. Video Purists want to see exactly what a director has shot which is why most BD's are presented like that.
But overall, people should be used to Black bars by now.. Alot of people think the black bars cut off the picture when in reality, you're seeing alot more then a 4:3 shot.
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