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Originally Posted by RatherDashing
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This is also interesting during the Olympics, it seems people never know which name for cities to use. Like in 2006 some networks went with Torino, and others stuck with Turin.
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I think the thing with Turin is some network execs decided Torino sounded sexier, so they started using that to hype the Olympics. Which, doesn't make any sense, because we don't say "Roma", so why use the Italian version of any other city?