I know there are a couple of posters who are currently in, or spent some time in China teaching, but it's interesting to note that a new Canadian produced textbook will be distributed in mind-boggling numbers to a whole lot of Chinese students. They remarked about Canada's relatively friendly relations to China as a key in getting the deal done.
You need how many textbooks?
This is a pretty good way to expose your country without spending a tonne of dough. Now if you could get a CalgaryPuck mention in there in the hockey chapter that would be great. One can only hope that JohnnyFlame didn't have a whole lot of input into this otherwise we could get a whole bunch of kids learning to insert the word Fart into sentences at random. A truly frightening cultural revolution. :unsure:
It's also an Edmonton based company making the sale. Any guesses as to how many West Edmonton Mall references the average Chinese student will have been exposed to by high school?