It is the southern part of the country....so maybe the banjo song from Deliverance.....
Seriously though, It's all Indie Rock. You will know us by the Trail of the Dead hit it off there and The Strokes and
The Polyphonic Spree <sp?> also got huge deals from their showcase gigs. Franz Ferdinand, the Strokes and others have played there before. Iggy Pop, Steve Earle and Henry Rollins have been there just off the top of my head.
As a sidenote the music portion of the conference is the five days following the interactive fest. So the hotel room splitting offer doesn't count.
http://www.sxsw.com