I think the idea behind the superbowl thing is that guys are going to watch no matter who the host is. They want more women to get into the superbowl and football in general, so you hire some metrosexual dude to host the thing. Now all the women that watch American Idol will want to watch the superbowl, not only for the commercials, but to see this numpty. In turn exposing them to more football in hopes of creating more fans.
That's just my guess anyway.
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