It's entirely contextual. If the word 'we' can be replaced by the phrase 'the Flames organization and their fans', then it's acceptable. Otherwise, it's not.
"We have reason to be concerned about Detroit." Acceptable.
"We can't beat Detroit." Unaccaptable.
"We should trade Tanguay for Olli Jokinen." Unacceptable.
"A Tanguay for Jokinen trade would be a positive for us." Acceptable.
"We were fortunate to pull out a win last night." Unacceptable.
"We were were fortunate that Iginla really stepped up in the third period." Acceptable.
That said, I don't really care if other people do it, these are just my own rules.
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