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The only real marketing failure that they've ever had was the Pizza, and that wasn't much of a failure.
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The
Arch Deluxe was a pretty high-profile failure for McDonald's. It failed so badly, in fact, that nobody else in this thread even remembered it to comment that it was a failed McDonald's product!
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The Arch Deluxe was a hamburger created and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. It failed to catch on and is seen as one of the most expensive flops of all time.
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