Advertisers feel they have to say "only in threatres" because some people are stupid. Such as the woman who bought a motorhome, drove it down the highway, felt the need to make a sandwich so did so without also feeling the need to pull over first. She put it on cruise control and went to the back. When the vehicle crashed she later sued...I believe it was Winnibago. Now Winnibago put something in the manual to the effect that, "do not operate vehicle with a driver" or something similar.
Now someone has actually named a stupid award after the lady and hands it out regularly to stupid people.
Having said this, I will point out that this is how the threatres think. I do understand the previous comments.
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