Sharp and Samsung crank up their colors so they appear to be more vivid....but believe me, that gets a little hard on the eyes after a while. Typically, manufacturer/stores set their color/contrast setting pretty high (higher contrast tv's in the store tend to wow people and sell better).
If you look at the XBR4, it has a much more settled picture, it feels much more comfortable over longer periods. I don't have one (costs a little too much) but IMO there is no doubt that it's the best picture out of the models you mentioned....or any LCD tv actually.
Last edited by Table 5; 12-26-2007 at 11:15 AM.
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