A business plan is not terribly different than an extensive marketing plan. Make sure your executive summary is very good just in case your plan gets skimmed. Make sure the presentation is professional and creative.
If you've done your research and you truly believe that this particular market is missing what you can provide and there is demand, it should be pretty easy to convince the bank if your passionate about it. Include things like a mission statement, sales strategies, what your competitive edge will be and what products and services you will provide.
Be positive. Tell them exactly how much money your going to put in, where it's coming from and how much you'll need. Make sure you include at least a 3 year balance statement, cash flow statements, etc and based on your calculations, come up with a break even point where you think you will start making money.
This isn't a make your own pizza pie joint, is it? (Just finished Seinfeld Season 1)
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