Quote:
Originally Posted by gottabekd
I guess I'll never understand TV network logic.
"NBC has an AWESEOME lineup on Thursday nights. Instead of claiming a night to our own (i.e. Wednesday), let's cut our viewership in half!"
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Movie studios do their biggest buying on Thursdays trying to entice the weekend movie crowd. So that is the night where traditionally the biggest ad revenues exist. Even if they don't "win" the night as long as they don't totally flop they can get some solid ad revenue.
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