I also wonder what these searches really mean...
For example people searching for "NHL" who does that? I have NHL.com, TSN.com CP etc all bookmarked, but if I wanted info on those, they're simple enough to type in, so with this, aswell as the other most searched for things could we assume that only the uneducated really are demographed with these top 10's?
EDIT: Prottotype sort of beat me to it...
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