If I worked at the Budweiser Brewing Co. I definantly would start pushing this one in the national media. I am sure that they have a few contacts that would put this in the wacky news section, or whatever they have at the end of the newscasts these days. Let it stew for a week or two, and then start an advertising campaign based on him choosing their beer, and make it into a joke in the face of Miller.
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