I think this is going to backfire on BB. My first reaction to seeing the ad on the front page of their site was to go to the US site and compare the price. The first thing I checked was less in the US than Canada.
It really is bull, but not surprising when you consider the control big business has on consumers. They know they can get away with it on a large scale, and it will only continue.
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Your resident Apple fan-boy.
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