Also interesting that GI Joe was meant to celebrate a Medal of Honor recipient from each branch of the US Military
http://en.wikipedia.org/wiki/Mitchell_Paige
Frm the GI JOE wiki
Paramount has commissioned the development of a live-action G.I. Joe film following the success of the 2007 Transformers feature film. The film is being slated for a 2009 release date with Stephen Sommers as the director and Stuart Beattie as the scriptwriter. The film will feature an international task force based in New York (previously Brussels) called G.I.J.O.E, (a backronym for Global Integrated Joint Operating Entity), instead of the US-centric team featured in all previous incarnations, in order to internationally market the film. The film will feature Destro and the Baroness as the main villains, the Dreadnoks as mercenaries and Cobra's hired muscle, and Cobra Commander in a "puppet master" role. Snake-Eyes and Storm Shadow's rivalry will be one of the film's main plot points.