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Old 10-23-2007, 02:16 PM   #47
MarchHare
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There will always be people who copy, be it tape, CD's, whatever. The masses go with what's most convenient though and the music industry needs to recognize that.
This is a very good point. Remember the "home taping is killing music" advertising campaigns used by the music industry in the 80s? And then remember how they continued to make record profits year after year in spite of this? Remember how the MPAA fought tooth and nail to kill the VCR, taking it all the way to the supreme court (and losing) in the famous Universal Studios vs. Sony Betamax case? And now sales of home videos and DVDs make up a very significant portion of revenues earned by the movie studios, surpassing box office takes in many cases.

Companies that adapt to emerging consumer trends and find a way to capitalize on them will prosper. Companies that refuse to alter their obsolete business models are doomed for failure.
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