probably mostly have to do with people wanting to put together a shoebox rather than just shell out $10.
which would your kid rather do and is more likely to do - take the time to put together a shoebox of things that could help a child's life (maybe not as much as food, but other things are important as well) or lose his allowance. on one hand, you've got the child relating to the child that will be receiving it and making them seem more - i dunno... real? human? you pick the way you want to describe it. on the other hand, you have your child/you pull out the wallet, give your donation and never really think about it. make our children relate to children in the third world through this shoebox program and you might ingrain a more positive view of charity on them.
plus with cash donations, how much goes to administration type stuff and how much does the intended recipient actually see?
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