I'm wondering if businesses just don't know how to handle this recent swing. It has jumped the last 10 cents in a relatively short time.
I also think this may burn them more than they expect because more people can comparison shop on line or order from the US. It isn't just what catalogue you receive anymore, this is the first time in the Internet Age that this type of a monetary swing has happened in North America, and the results are going to pan out much faster.
In MacroEconomics classes I took in the early 90s it was said that a change in the exchange rate would take approx. 2 years to filter through all the markets and retail chains. In this day and ag I would imagine it will take the amount of time for contracts and current inventory to run out. Any longer than that and people are going to purchase from one of the myriad of vendors online.
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