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While other cars focus on power, or features or safety features
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BINGO! but the point IS to stand out from your competition, not be exactly like them and get lost in the mud. Having a distinctive style is and advantage, not a negative.
power, features, safety..........BORING. atleast when it comes to creating a connection with your audience.
great products have a certain attitude and an emotional connection they strive for (think VW, who have a very clear branding strategy). Citroen is cleary going for a younger audience with this one, and I think its a great ad that hints at the technology without being absolutely stale like most car ads.