Other options are ad placement in shows. For example in Law & Order there's always somebody drinking something, or the DAs are ordering food in. Instead of the can saying "diet cola" on the side; why not use a Diet Pepsi can? Or have the delivery guy be from Domino's?
People have been looking to get past ads since the VCR came out. 25ish years later and the networks haven't caught on. The reason I skip ads is that they are annoying. However if they were only 10 minutes per hour, and come up with other creative ways of making money, I'd watch more live TV. If in this day and age of HD TV people are watching it on a 19" monitor; obviously they have missed the mark.
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