Looks like a bunch of people watched the games from France...but not so much when in Edmonton.
Dunno how to break down this data myself.
FMonte Carlo - The IAAF has been encouraged by some of the early TV broadcast data for 2003 World Championships in Athletics supplied to them by Sponsorship Intelligence, a specialist research company.
With the World Championships taking place in Paris, primary, dedicated broadcasts for the 2003 World Championships drew an average rating of 5.6 on France TV, which was 3.5 times better than that achieved in 2001, when the competition was held in Edmonton, Canada, but also up 33% on French broadcasts for the 1999 edition hosted in Seville, Spain.riday 5 September 2003
http://www.iaaf.org/WCH03/news/Kind=2/newsId=23105.html