Snickers Pulls Mechanics Kissing Ad (From superbowl)

[Jayems]

NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.

The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly."

http://i.cnn.net/money/2007/02/06/news/companies/snickers/snickers_ad.03.jpg


On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players.

(http://money.cnn.com/2007/02/05/news/companies/superbowl_ratings/index.htm)
Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.
"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.


I wasn't offended by the ad, nor do I have an urge to go and beat up a homosexual. I don't get it. Oh well, it was a funny ad in my view.

PS: Is one of those guys the pirate from dodge ball?

http://money.cnn.com/2007/02/06/news/companies/snickers/index.htm?cnn=yes

(I know there is a superbowl thread, but I debated the fata. I think the other thread is more of watching the videos... )

[OilersBaby]

I actually thought that commercial was good because it was one you'd definately remember. I wasn't offended either.

[Eastern Girl]

I liked the commercial. I thought it was pretty funny. I did notice they began airing an edited version of the commercial where it ends right after they kiss. I suppose that might have been an initial reaction to the response from the gay advocate groups.

PS - I don't think it's the guy from Dodgeball.

[worth]

condoned violence against gay Americans

Hah!

Everybody is offended by something these days it seems.

[notoepik]

I watched the Super Bowl and that ad with 2 gay guys. They both thought the commercial was hysterical.

[VANFLAMESFAN]

GLAAD is always whining about something, this is just ridiculous.

[Iowa_Flames_Fan]

A perfect example of an advocacy group prioritizing poorly. Why not focus on marriage and adoption rights, housing discrimination, violence against homosexuals, etc.--instead of getting all up in arms about a harmless commercial.

Besides, it was pretty funny.