Does anyone else remember the 2010 Olympic Coca Cola snowball fight commercials? There were a couple of them, and one of them had Iginla getting a sandwich knocked out of his hand by a snowball. I can never find it online. Been searching for it for years.
should the flames as an organization be responsible for marketing the players?
I'd like to understand how the players make arrangements with local businesses to promote their products. For example, one of the flames players (I don't recall which one), was a spokesman for a dealership in okotoks (honda, I think) as I recall the fan960 running the ads. it would be interesting to know if the dealership approached the player to be be a spokeman, or did the player buy a vehicle there and the relationship developed.
If I had a business, I am not sure I'd want to tie my adverstising to one player, because when that one player get traded then you need to start again with a new player.
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should the flames as an organization be responsible for marketing the players?
I'd like to understand how the players make arrangements with local businesses to promote their products. For example, one of the flames players (I don't recall which one), was a spokesman for a dealership in okotoks (honda, I think) as I recall the fan960 running the ads. it would be interesting to know if the dealership approached the player to be be a spokeman, or did the player buy a vehicle there and the relationship developed.
If I had a business, I am not sure I'd want to tie my adverstising to one player, because when that one player get traded then you need to start again with a new player.
I think the majority of the time said business contacts the player's agent and the agent negotiates the endorsement on behalf of the player.
I doubt players would accept an endorsement job without consulting his agent first. In fact, it would be silly not to consult your agent first. What the hell do you pay him for???
Wait are those the only three Monahan ads? I hate a cliffhanger. What happens after he appears to get the assist on that kid's goal? My prediction if there's a second season:
The one kid is actually Monahan's little brother Trent, previously hidden from Sean by his parents who'd sent his brother to live with relatives on the east coast due to unruly, disrespectful behaviour (calling adults by their last name, etc.) and to allow Monahan to focus on forging a successful career in hockey without the distraction of a sibling. It takes a bit of a dark turn when little brother turns to drugs and in fact does take a slapshot at Monahan's RV, culminating in a heated family drama and eventual disownment.
There's real nuance in the performance if you watch closely enough.
I know this seems a little off topic but something I have always wondered about in Calgary.
Anybody else notice we don't really market our players very heavily in Calgary? I am referring to endorsement deals with local business's, billboards, restaurants, car dealerships, TV commercials etc.
I know that there is SOME of that that goes on with the likes of Gio (ATB Financial) Bennett (Glenmore Audi) to name a few but I have always found Calgary a little light on that type of stuff compared to other markets.
Edmonton and area business market that tire fire up north like crazy. I see lots of marketing for players in the Vancouver area with the likes of the Sedin's, Bo Horvat, Bobby Lou when he was there etc.
Toronto and Montreal are obviously unique but even some US markets go all out on their players and stars too.
I can't pinpoint if its a culture thing in Calgary or something where we like our local hockey hero's a little lower key. It's not just the current crop of players like Gio, Johnny, Monahan etc even years ago when Iggy was one of the best players in the world and had HUGE marketing potential.
It's not like the business community has historically had a lack of marketing funds although that has been lower the last little bit.
I am not complaining but just stating an observation I have seen compared to other cities, even cities where the NHL isn't #1.
Thoughts?
The issue is that no one can afford to run these "lower level" endorsement ads on network tv very often anymore, especially during games. You don't often see local business commercials on TV anymore either which is directly related to the increased cost of productions and ad space.
Only the big fish can afford to float marketing budgets that account for ads like this these days.
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