Internet Shopping
Below is a blog I wrote for our dealership on Internet car shopping. I've never written a blog before and in fact outside of posting on here, and a pile of resumes a year ago, I haven't written anything for 20 years.
Over the last 10 years nothing has had a bigger effect in our day to day lives then the internet, and the auto industry is no different. From pricing to customer reviews to advertising, the internet has become a whole entire vehicle (get it?) for auto dealers. The one biggest benefit of car shopping on the internet is that geographic boundaries no longer exist. Customers can filter their searches down to exact make, model, year and price, then begin the buying process. Our large inventory and competitive pricing lands many customers from all over North America each day on our web page inquiring about buying a vehicle. The internet sales team helps local customers who may not have the time to visit us in person, or perhaps prefer to shop from rt the comfort of their own home and also helps customers from literally all over North America who prefer to experience the "XXXXX Difference".
We have had customers from all over Canada fly in, drive in, get dropped off, we even had one send an employee in on a Greyhound to pick up his new truck. We’ve sold to customers from 8 different provinces and two territories in the past year as well as to many in the Western US. Now you may be skeptical as to who would by a vehicle, especially a used one, unseen, not driven, over the internet? Well beyond (and in conjunction with)the internet, cell phones have impacted our lives as much as anything and again the auto industry is included in this as well. Having the ability to shoot videos, send photos, exchange texts and email documents gives customers a virtual tour/ showing of the vehicle and allows us to provide Car Proof reports, do trade appraisals and show sales quotes, allowing us to uphold our reputation as a full disclosure dealership. A couple of quick phone conversations with our finance manager and its as simple as that. Often times many of our internet customers do not see their new vehicle until they arrive at the dealership to pick it up or until it is delivered to their driveway or an exchange is made at a predetermined meeting place.
Our Certified Pre Owned program combined with our extensive re conditioning process allows for peace of mind purchasing of used vehicles. We have a professionally trained, knowledgeable and well versed Internet Sales Team that uses succinct, permission based engagement from real people (not computers, although we do use computers…). As well, given the warranty options available through our finance office and our offering of vehicle protection packages, XXXXX XXXXX XXX is a leader in online vehicle shopping. If you are considering a new or used vehicle, why not shop in your pajamas, visit xxxxxxx.ca and let our Internet Sales Team help you out. You can also message (and Like) us on Facebook at “XXXXX XXXXX XXX Internet Sales Team”.
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The only thing better then a glass of beer is tea with Ms McGill
Last edited by Derek Sutton; 03-28-2017 at 08:00 PM.
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