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Old 02-10-2015, 02:09 PM   #1
sureLoss
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Default ECHL team: Officially the Adirondack Thunder

Diana C. Nearhos @dianacnearhos
New ECHL team name, logo to be announced tomorrow afternoon. What do you want it to be?

Last edited by sureLoss; 02-11-2015 at 02:40 PM.
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Old 02-10-2015, 02:33 PM   #2
Drury18
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I'm about 90% sure it's going to be the Adirondack Thunder. Searching Trademarks and all that, the only Adirondack trademark registered lately by the Calgary Flames is the Thunder. And it looks like it was updated on Jan 27, 2015 (a couple weeks after initial reports of it being registered) and then updated again on Feb 2nd.

https://trademarks.justia.com/865/10...-86510174.html

http://tsdr.uspto.gov/#caseNumber=86...e=statusSearch

I can't seem to find the logo that's trademarked under this though. It's still listed as a "wordmark with no specific colour or font".
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Old 02-10-2015, 03:53 PM   #3
Pierre "Monster" McGuire
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Well thanks a lot Drury! Put a spoiler alert or something, jeez.
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Old 02-10-2015, 03:57 PM   #4
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I know I have bitched about this before and I promise it'll be the last time, but I simply don't understand that at all. Why not keep the Stockton Thunder, a brand that has worked very well there for many many years? Just seems like a FU to the local people to take that name away from them and move it across the country to a community that has no connection to "Thunder" at all.

Calgary Flames
Stockton Thunder
Adirondack Scorch

would have been perfect
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Old 02-10-2015, 04:08 PM   #5
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Quote:
Originally Posted by devo22 View Post
I know I have bitched about this before and I promise it'll be the last time, but I simply don't understand that at all. Why not keep the Stockton Thunder, a brand that has worked very well there for many many years? Just seems like a FU to the local people to take that name away from them and move it across the country to a community that has no connection to "Thunder" at all.
answer is $$$

new team name and logo means new merchandise for fans to buy.

Doesn't help pay for the operating cost of a team if the fans don't buy new jerseys.
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Old 02-10-2015, 10:11 PM   #6
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I'm beginning to think they will keep the Flames name and maybe give the jerseys an overhaul. While they trademarked Adirondack Thunder, they would still have the trademark on all the Adirondack Flames stuff too. I'm also not sure the ECHL wants the Flames to use the Thunder moniker in the ECHL as with them absorbing some of the Central Hockey League teams they would have 2 teams named the Thunder as the Wichita Thunder were one of the teams absorbed.
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Old 02-10-2015, 10:22 PM   #7
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I'm also not sure the ECHL wants the Flames to use the Thunder moniker in the ECHL as with them absorbing some of the Central Hockey League teams they would have 2 teams named the Thunder as the Wichita Thunder were one of the teams absorbed.
I'm not sure how big of a deal that would be. The AHL currently has two teams named the Admirals (Norfolk and Milwaukee) and they have co-existed for 14 years.

I get where you are coming from, but I don't know if it's a big deal in the lower leagues (especially ECHL) like it would be at the NHL level and marketing issues and all that.
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Old 02-10-2015, 10:44 PM   #8
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Albany News Chief also suggesting that the new team will be named the Thunder

Quote:
Mark Mulholland ‏@MulhollandWNYT
New @ECHL team in Glens Falls to announce Wed. that it'll be called Adirondack Thunder. News conference to unveil logo, etc at The Bullpen.
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Old 02-11-2015, 02:32 PM   #9
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Reveal of name, logo and colours should be shortly.

This is a picture of where the meeting is being held. Not really any giveaways there:

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Old 02-11-2015, 02:32 PM   #10
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The press conference should be happening now.
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Old 02-11-2015, 02:38 PM   #11
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Yep, they are just getting to the unveil
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Old 02-11-2015, 02:39 PM   #12
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Old 02-11-2015, 02:39 PM   #13
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Old 02-11-2015, 02:40 PM   #14
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Old 02-11-2015, 02:40 PM   #15
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Old 02-11-2015, 02:40 PM   #16
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So they changed the T and the N and that's it?
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Old 02-11-2015, 02:41 PM   #17
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Adirondack Thunder

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Old 02-11-2015, 02:43 PM   #18
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That's extremely unimaginative. The Stockton Thunder logo is pretty much identical.

Change the font, add some red.

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Old 02-11-2015, 02:43 PM   #19
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wow. I made this two weeks ago:

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I hope they just change the colour of the vikings beard and keep the rest. Something like



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Old 02-11-2015, 02:43 PM   #20
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Quote:
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So they changed the T and the N and that's it?
And the color of his beard. But yea, that's it.
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