Help with beer description

[OMG!WTF!]

I didn't want to interupt the most popular beer by country thread but I really need a beer geek/sommelier/aficionado to write a description of our new beer. It has just arrived at the AGLC for sale and I have no idea what to write. Wine tastes like grapes to me and beer tastes like bran muffins. I just don't get it. I so don't want to wade through the Ship crowd asking for opinions on beer. I'd really love an expert's help. If you know anyone, I've got beer...and t shirts.

[To Be Quite Honest]

What's the name of the beer? What kind of beer is it? What's the prize specifically?

[OMG!WTF!]

The beer is Hell or High Water premium lager....it's lager but kind of different, aged significantly and a bit darker. The prize....whatever the pro demands plus a case of beer for whovever points me in the right direction.

[OutOfTheCube]

Originally Posted by OMG!WTF!

it's lager but kind of different, aged significantly and a bit darker

That would be pretty good right there.

Most people read beer flavor descriptions and end up saying "So... uh... it tastes like beer?"

[FlamingHomer]

You can always rip off some descriptions from Beer Advocate. http://www.beeradvocate.com/

It's not like they are trademarked so if you see a description buried in the reviews of other beers that you feel captures the essence of your beer then I say, copy>paste my friend.

[troutman]

Tastes Great!

[DoubleF]

Make up a description based on the name?

Hell or High Water Lager will rip you away from typical beer expectations and float you down the river of satisfaction. Each can of Hell or high water lager will help to rebuild communities and is a great choice in rebuilding you after a long day at work. Drink a beer to the character and community that is symbolic of the Calgarians that inspired it.

Hell or High Water Lager. Give it a try and tell everyone what you think. *Facebook and twitter link provided*

[OMG!WTF!]

Originally Posted by DoubleF

Make up a description based on the name?

Hell or High Water Lager will rip you away from typical beer expectations and float you down the river of satisfaction. Each can of Hell or high water lager will help to rebuild communities and is a great choice in rebuilding you after a long day at work. Drink a beer to the character and community that is symbolic of the Calgarians that inspired it.

Hell or High Water Lager. Give it a try and tell everyone what you think. *Facebook and twitter link provided*

You're hired.

You can always rip off some descriptions from Beer Advocate. http://www.beeradvocate.com/

Excellent suggestion. I was a bit hung up on honesty being the best policy. But it's just beer. All the springy, new, Saskatchewan hops and cold fermented, sparkle on the planet doesn't change that. And it really is about the charitable side and branding more than anything.

Thanks all. Maybe I'll post the winning "pedigree" and "description" later.

[Locke]

Originally Posted by troutman

Tastes Great!

[CroFlames]

This is a pretty good description of beer:

[undercoverbrother]

Originally Posted by troutman

Tastes Great!

[Ducay]

Sounds like a name that Minhas would use for one of his "beers".

[Locke]

Bring some by my office and I'll write something up for you.

[To Be Quite Honest]

If it's charity then I'll forgo any prize and accept a hand shake... Maybe a beer.

I'm not sure about using humor as the situation is quite serious and I don't want to make light of it. However, when disaster strikes, humor is a good healing tool.

When your car is floating down the river it's okay to have a six pack...
Our Pilsner is as refreshing and off colour as our humor. One dollar goes into disaster relief for each bottle (can) purchased - Hell or High Water.

For whatever floats your boat... Your truck... Your house...
Our Pilsner is as refreshing and off colour as our humor. One dollar goes into disaster relief for each bottle (can) purchased - Hell or High Water.

Supporting a charity is about sacrifice. One beer at a time.
Our Pilsner is as refreshing and off colour as our humor. One dollar goes into disaster relief for each bottle (can) purchased - Hell or High Water.

When the water is running high, and you're stuck on a make shift island, it's nice to know that you have a few empty bottles lying around. Below is space to write your message.
Our Pilsner is as refreshing and off colour as our humor. One dollar goes into disaster relief for each bottle (can) purchased - Hell or High Water.

[Madman]

Beer. It doesn't flood sh*t and tastes good.

[Bring_Back_Shantz]

Originally Posted by OMG!WTF!

I didn't want to interupt the most popular beer by country thread but I really need a beer geek/sommelier/aficionado to write a description of our new beer. It has just arrived at the AGLC for sale and I have no idea what to write. Wine tastes like grapes to me and beer tastes like bran muffins. I just don't get it. I so don't want to wade through the Ship crowd asking for opinions on beer. I'd really love an expert's help. If you know anyone, I've got beer...and t shirts.

Originally Posted by OMG!WTF!

The beer is Hell or High Water premium lager....it's lager but kind of different, aged significantly and a bit darker. The prize....whatever the pro demands plus a case of beer for whovever points me in the right direction.

Originally Posted by OMG!WTF!

You're hired.



Excellent suggestion. I was a bit hung up on honesty being the best policy. But it's just beer. All the springy, new, Saskatchewan hops and cold fermented, sparkle on the planet doesn't change that. And it really is about the charitable side and branding more than anything.

Thanks all. Maybe I'll post the winning "pedigree" and "description" later.

So how exactly does someone who apparenlty doesn't know much about/care about beer get into the beer selling business?

Also, out of curiosity, exactly what percentage of the sales of this beer go to charity/flood relief. Your website says a portion, and claims like that always kind of annoy me. Is it 20% or is it 1 cent per can. Cause that makes a big difference to me.

[OMG!WTF!]

Originally Posted by Bring_Back_Shantz

So how exactly does someone who apparenlty doesn't know much about/care about beer get into the beer selling business?

Also, out of curiosity, exactly what percentage of the sales of this beer go to charity/flood relief. Your website says a portion, and claims like that always kind of annoy me. Is it 20% or is it 1 cent per can. Cause that makes a big difference to me.

I rarely know anything about anything before I do it. Not the sharpest marble. The charity is a dollar per case (a huge amount for on going charities in this business) but I can't say exactly that because I'm not sure if it will achieve charity status or not. If not, there are two options, give a dollar a case to a recognized charity, get the tax benefit and move along or, my preference, give .80 cents to whoever we want. I've spent a lot of time gathering flood stories and would really like to reach some people individually.

When your car is floating down the river it's okay to have a six pack...

For whatever floats your boat... Your truck... Your house...

Supporting a charity is about sacrifice. One beer at a time.

When the water is running high, and you're stuck on a make shift island, it's nice to know that you have a few empty bottles lying around

Awesome. You've got launch party invites if you're in Calgary on June 20th.

[DoubleF]

Nvm