Quote:
Originally Posted by getbak
Advertising is about selling more of your product. If they're not selling more beer because of these ads, they're not effective ads, no matter how many memes the kids are making.
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Maintaining market share is also important in advertising. And promoting inferior products over superior alternatives. And creating the perception of popularity or trendiness.
You know, sometimes companies do things that actually aren't a good idea. I think we all understand what they are TRYING to do, but they've sold a lot of terrible beer with what they have now. Maybe whoever is the new VP of Marketing there needs to taste a bottle before he assumes it's the advertising campaign that's holding them back.