Quote:
Originally Posted by jammies
"We have a successful marketing campaign that spawns endless memes and gets us all kinds of free publicity. Let's see if we can destroy that!"
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Quote:
Originally Posted by polak
lol.
Younger people LOVE meme's and you're getting tons of free viral advertising for your campaign but yes, you should change your unique idea to something else because if there's one thing marketers have shown, is how good they are at figuring out what catches on with youth...............
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Advertising is about selling more of your product. If they're not selling more beer because of these ads, they're not effective ads, no matter how many memes the kids are making.
One of the biggest "viral" advertising campaigns of all-time was the "Where's the Beef?" campaign in the 80s. People bought t-shirts; tv shows quoted it; even Ronald Reagan quoted the line in a speech. The one thing it didn't do was sell a lot more burgers for Wendy's (a lot of people didn't even remember that it was Wendy's who they were advertising). They eventually replaced "Where's the Beef?" with the boring old Dave Thomas commercials, and their sales were better than ever.
It's not like the memes will disappear just because they stop running the ads. I didn't even realize they were still running this campaign. That's the other thing, when a campaign runs too long, it can become background noise to viewers, so something like this will make people remember the campaign all over again.
If anything, by killing this campaign, they've actually made it relevant again.