Any commercial that switches between various different people reciting the same sentence, especially with some profound theme such as identity or trust. An alternative take is for the various people to say unique sentences but each of them starting the same: "I believe there are no boundaries." "I believe the future is what we make it." etc. crap.
This must be the latest trend on Madison Avenue but it is so cliche now that I laugh each time I see a new one. I mean how formulaic and cheeseball can you get?
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Last edited by icarus; 04-21-2008 at 08:09 PM.
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