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Old 12-03-2008, 11:40 AM   #1
Bobblehead
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Default Calgary Radio Ratings

I hadn't seen this mentioned.
Quote:
Talk Radio ruled the airwaves this past fall with cBc aM and aM 770 emerging as, respectively, the no. 1 and 2 stations in the city in the BBM ratings period measured between sept. 1 and oct. 26.

Among calgary radio listeners aged 12 and up, 10.8 per cent tuned in to cBc aM during the ratings period while 10 per cent listened to AM 770.
http://www.canada.com/calgaryherald/...0-96ab249e7737

I'm not sure what the heck is going on with the capitalization in that article.

I find it pretty strange that the top 2 stations are AM talk radio. I wonder how much the elections affected that result. I'm a little disappointed Fuel 90.3 isn't in the top 10. I don't want them to change their playlist any more than they already have, but if they can't get the ratings I'm afraid will need to change and there will be more stations that ll sound the same.

In Montreal next rating period they are going to use a small device that picks up the signal in radio broadcasts to measure ratings as opposed to the diary type system in use today. They are finding that people don't necessarily record everything, and sometimes they record what they think they should be listening to instead of what they are listening to. http://www.broadcastermagazine.com/i...issue=11192008
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