Interestingly, Rogers now fully owns Setanta (they owned a substantial amount previously, I believe) as of yesterday and will be re-branding it "Sportsnet World" in October:
http://www.thewirereport.ca/reports/...setanta_sports
I doubt that the programming will differ initially, but I am a little concerned with what this means for us Shaw customers waiting for the HD feed. Shaw tends to drag its feet a little when adding HD feeds for channels that aren't Shaw-owned, and now that Rogers fully owns Setanta, I wonder what is in store. Remember what happened with Sportsnet One?