Going to rant, skip ahead of you don't want to read my latest missive.
The previous third jerseys and clinging onto the Linkin Park era red and blacks shows how incredibly tepid, corporate and circumspect this franchise is with its image and branding.
I can't stress enough how bad those third jerseys are. And not really for their ugliness but by how creatively bankrupt they were. It screamed design by committee and managed by someone who had no clue what they were doing besides trying to make something safe enough to sell enough.
Sure the impetus of a new jersey is to sell it. By that benchmark the jerseys failed spectacularly. A third jersey is an opportunity to tread new ground, test new brands, show life and renewal in a familiar brand. Instead we were reminded what city we lived in with the lamest call back to a western culture. They didn't even own that theme in the Jersey fully!
In the end what we got was a Christmas tree of a jersey. Everyone got to put their own ornament on it so long as it didn't stick out too much.
That jersey was as clear a signal as any that somebody who didn't know what they were doing but didn't trust the designers enough to do their jobs was meddling to much in the process.
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