I think a large portion of the value that comes from a university degree is from the work required to get one. As others have mentioned, you have to develop a bunch of soft skills (teamwork, time management, writing, etc.) in order to make it through a 4 year program. The knowledge learned in the program is important too, but there is great value from the development of all those soft skills.
I think there is similar feelings towards post-university designations. My boss once told me that my designation is powerful in the workforce not only for the knowledge I acquired in it, but the hard work and soft skills that you must have in order to achieve it.
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