Chose a segment that you would like to upgrade, probably Calgary-Montreal, click on the links to upgrade, then offer what you are prepared to pay. There is an "offer meter", chose the minimum amount, if this amount is within your budget then make the offer. (or more depending on your desire and budget)
It is possible to cancel that offer right up to 48hrs prior to departure (If I recall correctly). Around that 48 hour mark if your bid is successful, you will be upgraded and emailed, your cc will be charged. Once upgraded you will given all the perks of a business class ticket, except your Aeroplan rewards, which will be the same as the original purchasing class.
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