^^^ Agreed, Apple has been getting WAY too self important and preachy in their commercials recently. The Christmas one didn't bug me too much because so many companies roll out the sap for Christmas, but it's been a trend for their advertising in the last six months for sure and it's not just overly sentimental, but so self important.
'More people video tape their babies birth with iPhone than anything else.'
'We changed the world, your welcome!'
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