[I-Hate-Hulse]

Personally, I think this erodes their brand of being a "caring airline" even further... Their brand used to be about being an effective refreshing break from the low standards and service from Air Canada, and I think this severely compromises that by bringing a lot of negative connotations to the brand. West Jet continues their slide into a big bad airline...

That happy go lucky "owners care" culture is going to go by the wayside quick when frontline staff get torn a strip over the increasing lack of service and being nickled and dimed over barf bag fees. The "Flight attendants association" won't like this I'm sure...