He's got a point though... expensive coffees, expensive organic / natural foods, gym memberships, cars, Netflix, etc. - all mainstream and non-necessary stuff. These are examples of the first items one should immediately cut out if you want to save money. Just from personal observation, I do think this concept is lost on a lot of people.
I agree there's financial literacy education outlets everywhere, and should be used, but I'd wager to say most people don't use them and have no little to no literacy in this subject at all... and don't have a desire to learn.
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