In Crosby's first three years in the NHL, he had to share the spotlight with Ovi. If you remember, Ovi was really pouring it on and seemed like he could be the better player with all those highlight reel goals, even scoring 65 goals in his 3rd year. Crosby came roaring back and was the better player for the next 5 or 6 years.
McDavid doesn't have an Ovechkin right now, so he's already in the spotlight on his own. He's the lone player of his caliber and so his contract will be totally unique. Laine, Mathews, Eichel, etc are not on the same level as McDavid.
There's no reason for the agent to ask for anything less than max term and max dollar. This kid is the best since Crosby and there won't be another one like him for at least 10+ years. It's not the players job to ask for less money so the club can be more competitive.
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