Quote:
Originally Posted by Enoch Root
But what's the end game?
Sure, when the first player gets the idea and implements it, it is cute and novel. But then what? So Acura and GM decide they need to do this as well for their customers? Then Mercedes, BMW and Audi join in?
Then what? We have a checkerboard parking lot and no one knows where to park?
There is no logical progression to an idea like this. While it was a very creative idea by Lexus, it was beyond stupid for the airport to have ever implemented it.
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A campaign like this would surely be an exclusive thing (both the advertiser and the airport authority wouldn't want this to be commonplace, thus losing the impact). The issue really is the accessible spots being taken away - the optics are terrible. If it wasn't for that, Lexus and YYC would have their little transaction and none of us would know or care about it.