Understanding the management team is critical, and ties into the very real difference between investing and speculating.
Investing is the process of buying a part ownership in a business, and understanding the business risks of doing so (to that end, it makes sense to know that the managers of the business have the owners interests first).
Speculating is little more than hoping for a short term gain, based on a superficial understanding of risks.
You are right, most people aren't interested in the effort required to invest. In that case, a market ETF, or a reputable investment advisory firm is probably the best best.
Certainly not constrained only to millennials. Investing vs. speculating (gambling) is a phenomenon across generations.
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Pylon on the Edmonton Oilers:
"I am actually more excited for the Oilers game tomorrow than the Flames game. I am praying for multiple jersey tosses. The Oilers are my new favourite team for all the wrong reasons. I hate them so much I love them."
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