I could see Jessica coming back next year based on looks alone. Cody would be better suited for Survivor. The fact that people are even still talking about Jessica (who didn't even make it to jury) shows how non impactful the current group really is.
Some of the houseguests now talk about their social media following, how it will increase hugely over the summer, etc. The focus seems to be on developing a big social media presence to push cheesy products (ie. James - teeth whitener?!) rather than winning the actual game. Paul seems to be the only one focused on winning and even he will benefit from the show through exposure for his clothing line
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