To be fair, the US phone companies have pretty much eliminated all of their cheaper plans that may have come with small amounts of data or other drawbacks that may not have mattered to some people. Now everyone is forced to subscribe to a much more expensive plan regardless of whether they want or need the data. For some (many?) the new plans are great, for others not so much. So yes, unlimited data is way more than we can get here but it does come at a cost.
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