View Single Post
Old 06-14-2013, 08:56 AM   #37
chemgear
Franchise Player
 
Join Date: Feb 2010
Exp:
Default

http://www.gamesindustry.biz/article...icrosoft-do-it

This could be an outright miscalculation on Microsoft's part - they could simply have failed to hold their nerve in the face of partners who threatened to withdraw software support from a console that didn't fight back against the "menace" of pre-owned sales (and sharing, and swapping, and lending, and all those other nice things humans quite enjoy doing with their friends and colleagues). That would be embarrassing - it would suggest that Sony's announcement about not beefing up its DRM came as a huge shock to Microsoft, and is probably causing some pretty angry scenes in Redmond meeting rooms right now.

However, I think there's a cultural difference at work here too. I suspect that within Microsoft's culture the notion of "restricted licensing, not outright ownership" is viewed as uncontroversial and mundane. I suspect that there are quite a few people at Microsoft wondering what all the fuss is about, and far more who are just waiting for the "vocal minority" to quiet down and go away, confident that the "silent majority" is perfectly comfortable with everything that Xbox One is doing. Many big companies end up being a bit of an echo chamber, reinforcing viewpoints through ongoing repetition rather than exposing them to healthy external challenge, and Microsoft is no different.

The only aspect of the debacle that I find really crazy is this: this is a fight which Microsoft had no need to pick. As I mentioned, Sony will apply similar DRM to digital purchases, just like everyone else in every entertainment and software industry does. In the coming five years, more and more of the software published and purchased on PS4 will be digital software. The physical retail channel will remain, and it will keep the industry honest by providing a competitive pricing channel, but by and large, Sony will end up selling digital software subject to fairly strict restrictions - all without having had to pick an enormous fight and look like an utterly black-hearted villain for kicking the legs out from under physical, boxed games. Microsoft, too, will be mostly a digital business in five years. Was it really worth risking the company's image and its product's popularity with the core market, potentially undoing years of hard work at building up the Xbox business, just in order to hasten on that process by a few years? Was this not a fight that could have been won just by being a little more patient?
chemgear is online now   Reply With Quote