No kidding. You used to be able to name most of the high profile LPGA players.
The ratings decline for the PGA is certainly a concern for them. Those viewers aren't going over to LIV though, I guess they're just not watching golf? And I don't know if there has been any decline in participation in golf, maybe even the opposite. It exploded during Covid and as I understand it, 2023 was also a record year for the industry.
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