It's brilliant by Fanatics for the most part too.
Because all of the more casual articles I've seen about it are saying "The new Nike uniforms are terrible", so the Nike is the brand eating it from a quality perspective.
When really all Nike has done here pay the MLB to have their swoosh on jersey but the actual distribution and manufacturing deal was with Fanatics and the MLB.
So Fanatics gets paid to manufacture and distribute the jersey, Nike paid to have their swoosh on the jersey from a marketing perspective (and it wasn't cheap), and now fanatics cuts costs while Nike and MLB eat all the negative brand perceptions because most people don't know the role Fanatics is playing here.
Honestly Nike and these other leagues are stupid to bring Fanatics into the fold, don't think there is a single league/program that actually liked the quality or agreement with them.
Nike giving them licencing rights to their brand seems like a crazy decision to me.
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