^
Understood, but the playoffs, now that they've stumbled across the line to make them, will give the media another opportunity to generate and or showcase some storylines and from that, said identity and likeability....certainly if they get past Round 1.
Related, with more casual fans jumping on a bandwagon, that too will get the team more attention, again, especially if they get through Round 1 and make a series of R2. And, the US networks always seem to be better at crafting those stories then SNet or any regional broadcasters.
Will miss Shulman calling the Jays though.
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