Quote:
Originally Posted by Jason14h
The same as every tech company is using?
Acquire a monopoly of users, then force a company or customer to pay more/provide service for less.
In this case if everyone is buying movies through them, any theater that won't participate and sell them cheaper tickets would go broke, as they wouldn't offer that theater.
The question is just how deep their pockets are and can they acquire enough members
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Except that theatres are essentially a monopoly already. Cineplex and Landmark are the only two real choices for most Canadians. Hell, Cineplex has 75% of the theatre market. If this is a valid business opportunity, Cineplex could easily start their own subscription plan for their own theatres.
There are indy theatres in smaller towns but no one is going to drive 30-60 minutes to see a movie in Cochrane or Okotoks.