What "Apple Hype Machine"? Apple has said "there is an announcement coming and we are giving you no details" and world goes bonkers. How about we just wait for the announcement before pronouncing win/fail?
BTW - go back to the very first thread here on the iPhone and there were plenty of people claiming the iPhone would be a failure because of a touch screen that would get scratched or dirty, or that a phone that could play MP3s was no great improvement, or that the price was too high....
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